Orchestrated Change

This post originated in our Keep Transforming series.
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What it is and how it works:

Transformation. Such a fundamental thing these days. It’s a primary pathway to doing more with less. And, the way you achieve transformation at scale using design thinking to help you get there is ‘orchestrated change’.

Now just to point out, this post may appear to suggest a linear path. Truth is, the most successful transformations - those that happen at scale, those that happen in part organically, and those that really ‘stick’ - take an agile approach over three iterative and integrated steps: strategy, implementation, validation.

These are some of the areas you’ll need to address:

Define what needs to change and why.

Discover the variables that have to evolve:
* People
* Processes
* Technology
* Other resources

Determine the risks and the cost/benefit.

Draft and enact a transformation roadmap.

Create an early change example i.e. ‘phase 1’: test group and milestones.

Distill learnings such as operating procedures, automation, templates, communication plan, training, and alignment.

Next, phase-up: scale to n1 groups.

Then, phase-up again: scale to n2 groups.

Again, all the while working through the progressive agile process: strategy, implementation, validation.

You can learn more about that process in this video:

The agile marketing playbook from Agile Marketing Foundations by Chris DallaVilla

Learn more.

Make it VALID.